Marketing Major
Department of Kelley DirectMarketing Major Requirements (12 credits)
All Kelley Direct courses require a grade of C- or better to satisfy degree requirements. Kelley Direct students must maintain a minimum 3.0 cumulative GPA to stay in good academic standing.
Current students are eligible to apply for a major through the Declaration of Major form once in Integrated Core Block 2.
The Marketing major requires the completion of 12 credit hours of coursework. These 12 credits will also count towards the 24 free elective credits needed for the MBA degree.
It's important to note that courses required for the Marketing major are not available every term. Students must ensure they review the course offerings each term to fulfill all the major's requirements.
Required Courses (3 credits)
BUKD-M 511 Market Driven Growth Strategies (3 credits)
Previously offered as Market-Based Analysis
Elective Courses (9 credits)
BUKD-M 501 Creating Winning Digital Marketing Strategies (3 credits)
Previously offered as Marketing in the Era of Digital Technology
BUKD-M 535 Sales Leadership (3 credits)
BUKD-M 544 Advertising and Promotion Management (3 credits)
BUKD-M 550 Growth Ideas from Consumer Insights (3 credits)
BUKD-M 572 Applied Marketing Research (3 credits)
Previously offered as BUKD-C 572
BUKD-M 574 Performance Driven Pricing (3 credits)
BUKD-M 575 Business Marketing Strategy and Management (3 credits)
Previously offered as BUKD-C 574