Marketing Major

Department of Kelley Direct

Marketing Major Requirements (12 credits)

Required Grades and GPA

All Kelley Direct courses require a grade of C- or better to satisfy degree requirements. Kelley Direct students must maintain a minimum 3.0 cumulative GPA to stay in good academic standing.

Other Policies

Current students are eligible to apply for a major through the Declaration of Major form once in Integrated Core Block 2.

Note

The Marketing major requires the completion of 12 credit hours of coursework. These 12 credits will also count towards the 24 free elective credits needed for the MBA degree.

It's important to note that courses required for the Marketing major are not available every term. Students must ensure they review the course offerings each term to fulfill all the major's requirements.

Required Courses (3 credits)

BUKD-M 511 Market Driven Growth Strategies (3 credits)
Previously offered as Market-Based Analysis

Elective Courses (9 credits)

BUKD-M 501 Creating Winning Digital Marketing Strategies (3 credits) 
Previously offered as Marketing in the Era of Digital Technology

BUKD-M 535 Sales Leadership (3 credits)

BUKD-M 544 Advertising and Promotion Management (3 credits) 

BUKD-M 550 Growth Ideas from Consumer Insights (3 credits)

BUKD-M 572 Applied Marketing Research (3 credits) 
Previously offered as BUKD-C 572

BUKD-M 574 Performance Driven Pricing (3 credits)

BUKD-M 575 Business Marketing Strategy and Management (3 credits) 
Previously offered as BUKD-C 574