Digital and Social Media Business Applications Co-Major

Department of Marketing

Digital and Social Media Business Applications Co-Major Requirements (12 credits)

Required Grades and GPA

Major GPA of 2.0 – GPA includes all courses counting toward the Digital & Social Media Business Applications co-major. 

Note

Digital & Social Media Business Applications is a co-major only. It must be declared in conjunction with a primary Kelley major.

Required courses (9 credit hours)

  • BUS-M 428: CRM and Digital Analytics (3 credits) P: BUS-M 370 or BUS-M 304 with grade of C or better and declared Digital & Social Media Business Applications co-major.
  • BUS-M 432: Digital Marketing (3 credits) P: BUS-M 370 or BUS-M 304 with grade of C or higher
    • Cannot double count as Marketing or Marketing and Professional Sales major elective. 
  • BUS-S 326: Web and Social Media Analytics (3 credits) P: BUS-K 303 or BUS-K 304 with a grade of C or better

Elective courses (3 credit hours)

  • BUS-L 356: Intellectual Property Law & Strategy in a Global Environment (3 credits) P: BUS-L 201 or BUS-L 293 with a grade of C or higher
  • BUS-M 339: Retail Marketing Analytics (3 credits) P: Must be a current Kelley School of Business and a declared Marketing or Marketing & Professional Sales major.
  • BUS-M 392: Digital Media Business Applications Topics Abroad (1 - 5 credits) P: Varies by program
    • Students can count one course and/or up to 3 credits (whichever is in the student's best interest) of BUS-M 392 toward the Digital & Social Media Business Applications co-major.
  • BUS-M 405: Consumer Behavior (3 credits) P: Must be a current student in the Kelley School of Business
  • BUS-M 415: Advertising & Integrated Marketing Communications (IMC) (3 credits) P: BUS-M 370 or BUS-M 304 with grade of C or higher  
  • BUS-M 429: Legal Aspects of Marketing (3 credits) P: BUS-M 370 or BUS-M 304 with a grade of C or higher  
  • BUS-M 431: Brand Management (3 credits) P: BUS-M 370 or BUS-M 304 with grade of C or higher
  • BUS-M 455: TOPIC: Creating Digital Content Practicum (3 credits) P: BUS-M 370/304 with grade of C or higher