Marketing Minor

Marketing Minor Requirements (21 credits)

Required Grades and GPA
  • C or higher in BUS-K 201
  • C- or higher in all other minor courses
  • Overall GPA of 2.0 in all courses required for the minor
Other Policies
  • A maximum of one course for the minor can be taken on an IU-approved study abroad program, where available. 
  • A minimum of 12 credit hours must be completed through the IU-Bloomington campus.
    • None of the required or elective courses for the Marketing minor transfer in from outside of the IU system, but equivalent courses from other IU campuses may be available.
Note
  • The Marketing Minor is declared in the school of the student’s major. It is the student’s responsibility to contact their major department for the school’s procedure.
  • The Marketing Minor is open to students pursuing majors outside of the Kelley School of Business.

Required Courses (6 credit hours)

  • BUS-A 200: Foundations of Accounting for Non-Business Majors (3 credits) P: Not open to current Kelley School of Business students
  • BUS-K 201: The Computer in Business (3 credits) P: None

Required Marketing Courses (9 credits hours)

  • BUS-M 300: Introduction to Marketing (3 credits) P: Must not be a student in the Kelley School of Business.
  • BUS-M 311: Introduction to Marketing Communications (3 credits) P: BUS-M300 and must not be a Kelley School of Business major
  • BUS-M 312: Retail Marketing Management (3 credits) P: BUS-M300 and must not be a Kelley School of Business major

Elective Courses (6 credit hours)

  • BUS-C 300: Business and Professional Communication (3 credits) P: ENG-W131 or equivalent
  • BUS-F 300: Introduction to Financial Management (3 credits) P: BUS-A 200 and not open to Kelley School of Business students.
  • BUS-G 300: Introduction to Managerial Economics and Strategy (3 credits) P: Must not be a Kelley School of Business student.. :
  • BUS-J 306: Strategic Management and Leadership (3 credits) P: Must not be a Kelley School of Business student..
  • BUS-P 300: Introduction to Operations Management (3 credits) P: BUS-K 201 or BUS-K 204 with a grade of C or better and must not be a Kelley School of Business major.
  • BUS-R 300: Principles of Real Estate (3 credits) P: Sophomore standing required, not open to business majors
  • BUS-W 300: New Venture Management (3 credits) P: Must not be a student in the Kelley School of Business.
  • BUS-Z 302: Managing and Behavior in Organizations (3 credits) P: Must not be a Kelley School of Business student.