Marketing Minor
Marketing Minor Requirements (21 credits)
Required Grades and GPA
- C or higher in BUS-K 201
- C- or higher in all other minor courses
- Overall GPA of 2.0 in all courses required for the minor
Other Policies
- A maximum of one course for the minor can be taken on an IU-approved study abroad program, where available.
- A minimum of 12 credit hours must be completed through the IU-Bloomington campus.
- None of the required or elective courses for the Marketing minor transfer in from outside of the IU system, but equivalent courses from other IU campuses may be available.
Note
- The Marketing Minor is declared in the school of the student’s major. It is the student’s responsibility to contact their major department for the school’s procedure.
- The Marketing Minor is open to students pursuing majors outside of the Kelley School of Business.
Required Courses (6 credits)
- BUS-A 200: Foundations of Accounting for Non-Business Majors (3 credits) P: Must not be a Kelley School of Business major
- BUS-K 201: The Computer in Business (3 credits) P: None
Required Marketing Courses (9 credits)
- BUS-M 300: Introduction to Marketing (3 credits) P: Must not be a Kelley School of Business major
- BUS-M 311: Introduction to Marketing Communications (3 credits) P: BUS-M300 and must not be a Kelley School of Business major
- BUS-M 312: Retail Marketing Management (3 credits) P: BUS-M300 and must not be a Kelley School of Business major
Elective Courses (6 credits required)
- BUS-C 300: Business and Professional Communication (3 credits) P: ENG-W131 or equivalent
- BUS-F 300: Introduction to Financial Management (3 credits) P: BUS-A 200 and must not be a Kelley School of Business major
- BUS-G 300: Introduction to Managerial Economics and Strategy (3 credits) P: Must not be a Kelley School of Business major
- BUS-J 306: Strategic Management and Leadership (3 credits) P: Must not be a Kelley School of Business major
- BUS-M 310: Brand Management Practicum (3 credits) P: Application/department permission
- BUS-P 300: Introduction to Operations Management (3 credits) P: BUS-K 201 or BUS-K 204 with a grade of C or better and must not be a Kelley School of Business major
- BUS-R 300: Principles of Real Estate (3 credits) P: Sophomore standing and must not be a Kelley School of Business major
- BUS-W 300: New Venture Management (3 credits) P: Must not be a Kelley School of Business major
- BUS-Z 302: Managing and Behavior in Organizations (3 credits) P: Must not be a Kelley School of Business major